Want to learn more?
In-Demand Skills
from Industry Experts
Do you want to learn how to drive business while creating solutions that satisfy client needs? Are you ready to become a strategic, high-performing marketing professional? Does learning in-demand marketing skills taught by industry experts fit your career goals? The Master of Science in Marketing at the University of Tennessee, Knoxville’s Haslam College of Business is the marketing graduate program for you.
Through Haslam’s MS in Marketing, you will gain the latest specialized knowledge in marketing, employ both strategic and data-driven problem solving and benefit from numerous professional networking opportunities, all with the support of industry-expert faculty who prepare you to stand out to employers. Haslam’s marketing master’s program will launch your career as a marketing professional and move you forward on the path to possibility.
Haslam MS in Marketing Program Pillars
The Master of Science in Marketing at UT’s Haslam College of Business has three pillars: future-focused curriculum, support for student success and real-world engagement. By focusing on these pillars and providing thoughtfully constructed, industry-focused curriculum, Haslam’s marketing graduate program stands out as the premier option for those looking to make an impact on the marketing world.
Future-Focused Curriculum
Haslam MS in Marketing curriculum focuses on the skills marketing professionals will need both today and tomorrow, including data-driven marketing decision making, marketing analytics and research, digital and social media marketing, customer and brand management, strategy formulation and technology-enhanced marketing.
Support for Student Success
Students in this program benefit from personalized advising, networking opportunities and a mentorship roundtable, as well as coursework focused on career planning and professional development. By focusing on student success, program participants develop critical skills and professional connections necessary for program and career success.
Real-World Engagement
Haslam MS in Marketing students are not siloed in classrooms — they have numerous opportunities to network with professionals and familiarize themselves with challenges and opportunities in the marketing landscape. The program has industry partnerships that present real-world problems, a “Distinguished Speaker Series” speaker series that brings trend-setting thought leaders straight to students and a variety of other networking opportunities that ensure students understand the marketing world outside of a classroom context.
Advanced Skills
To Accelerate Your Career
Obtaining a master’s degree in marketing from the Haslam College of Business is a solid financial investment and a step toward higher roles in the industry. An MS in Marketing increases your earning potential, as national median wages are 28.6 percent higher for employees with a marketing graduate degree compared to those with a bachelor’s.
Learning advanced marketing skills from Haslam will also position you for exciting, advanced career opportunities — demand for marketing talent with the latest skills is projected to average double-digit growth from 2018 to 2028.
A Program Designed
For the Contemporary Marketing Landscape
Program faculty understand the demands on marketing professionals — they must be proficient in digital and social business strategies, as well as the use of emerging technologies, to maximize customer engagement. Marketers must also provide thoughtful marketing solutions today while preparing for the needs of tomorrow.
Haslam’s MS in Marketing program employs strategic, data-driven problem solving. Students learn through curated coursework, case studies, expert guest speakers, networking events and experiential learning opportunities, all teaching the skills necessary to become a high performing, sought-after marketing professional.
Engaging, Forward-Thinking Curriculum
Summer Semester: 7 Credits
MARK 503 (3 credits) Marketing Strategy
This course provides an introduction to the foundational concepts, frameworks, theories and analytical tools that underlie contemporary marketing practice. You will gain an appreciation for the critical role marketing plays in creating, communicating and delivering value for customers and capturing value for a firm.
MARK 538 (3 credits) Quantitative Marketing Insights
This course teaches the skills necessary to generate marketing insights using a cutting-edge quantitative research toolkit. Emphasis is placed on learning to identify the data and tools most appropriate for generating insights needed to develop, support and defend strategic recommendations.
MARK 599 (1 credit) Career Planning and Professional Development
This course guides you through the process of setting career goals and developing strategies for achieving them. As part of this process, you are encouraged to reflect on your strengths, values and interests to ensure chosen career goals are conducive to a fulfilling work life.
Fall Semester: 13 Credits
MARK 536 (3 credits) Qualitative Marketing Insights
This course provides students with the skills necessary to generate marketing insights using a state-of-the art qualitative research toolkit. Students gain an appreciation for how qualitative insights can be used to inform strategic decisions within an organization.
MARK 504 (3 credits) Contemporary Consumer Behavior
This course enhances student understanding of behavioral theories rooted in psychology, sociology and economics that are used to explain and predict contemporary consumer behavior. Emphasis is placed on how these theories can be used to create novel marketing strategies to capture consumer attention, change consumer mindsets and shape consumer behavior in an ever-changing marketplace.
MARK 534 (3 credits) Data Visualization and Storytelling
This course provides students with an introduction to the fundamentals of effective data-driven storytelling. Students learn how to leverage data visualization tools to unearth and communicate, to diverse audiences, the stories hidden within data. Various data sources relevant to marketing decision-making are considered, with emphasis given to data originating from digital touchpoints.
MARK 542 (3 credits) Marketing Innovations
This course introduces students to novel practices and technologies that are reshaping the marketing field. Students learn how emerging marketing innovations can be leveraged in pursuit of business objectives. Topics covered vary depending on the pace of innovation within the marketing discipline.
MARK 598 (1 credit) Special Topics in Marketing
This course exposes students to one or more special topics related to the practice of marketing. Students gain an appreciation for how marketing activities and decisions explored in the course contribute to organizational goals and effectiveness.
Spring Semester: 12 Credits
MARK 541 (3 credits) Managing Digital Marketing Campaigns
This course provides students with the skills needed to effectively plan, develop, manage and optimize digital marketing campaigns. Topics such as establishing objectives, media and audience selection, and creative strategy are covered. The course focuses on how digital marketing campaigns can be used to achieve different marketing goals (e.g., awareness, performance and reputation management) using state-of-the-art practices. Students are introduced to campaign analytics and marketing automation tools.
MARK 543 (3 credits) Professional Selling for Marketers
This course provides students with an appreciation for and understanding of the sales function within an organization. The course emphasizes the marketing-sales interface, with particular attention given to approaches that can be used to enhance marketing-sales collaboration to achieve breakthrough business results. Selling of ideas internally and multifunctional roles within business teams are also discussed.
MARK 544 (3 credits) Insights-Driven Innovation
This course provides students with an understanding of how to leverage marketing insights to effectively develop and launch new products that contribute to organizational growth and success. Marketing insight tools necessary to master the different phases of the new product development process (e.g., idea generation, screening and brand positioning) are given special consideration.
MARK 550 (3 credits) Client-Based Consulting Project
This course challenges students to step into the role of a consultant and engage with a for-profit or non-profit client to address a marketing issue of strategic importance to the organization. Clients are assigned to students and chosen based on the extent to which the strategic issue they face allows students to apply and refine the core theoretical and analytical skills emphasized throughout the program.
Admissions
Admissions Process
Haslam graduate admissions employ a flexible admissions process that relies on a variety of factors to make a holistic assessment of each applicant’s fit and likelihood of program success. The selection process is designed to ensure delivery of a rigorous program, provide opportunities to applicants from diverse educational, professional and personal backgrounds and to not exclude qualified applicants based on rigid (e.g., GPA and standardized) selection criteria.
Admissions Requirements
Program admission requirements vary as a function of students’ educational and professional backgrounds. All required admission information must be provided for a program to consider an application.
In addition to the general application requirements, all MS in Marketing applicants must complete the following:
- Submit three letters of recommendation, including one from a marketing faculty member at an AACSB-accredited college of business
- Complete a 30-minute interview
- Pay a $60 application fee
All undergraduate degrees are accepted; however, students must have completed pre-enrollment coursework to be considered for admission. Pre-enrollment coursework includes Introduction to Marketing, Consumer Behavior, Marketing Research and Introduction to Statistics or an equivalent, all with a C or better. Haslam Undergraduate Marketing students must have an average GPA in all marketing courses of a 3.0 or better.
TOEFL or IELTS are required of international applicants (exceptions apply).
It is preferred that non-marketing degree holders submit a GRE or GMAT exam score. GRE/GMAT tests are not required for Haslam undergraduate marketing students.
Program Information
Investment & Financial Aid
Estimated program cost (for students entering summer 2024):
In-State: $25,892*
Out-of-State: $51,478*
Start Date & Duration
The next cohort begins in summer 2024.
Haslam’s MS in Marketing is a 10-month program. It is full-time and requires 32 credit hours to complete.
Location
Haslam’s MS in Marketing program is in person at the University of Tennessee in Knoxville.
*You can find an up-to-date schedule of tuition and fees for in- and out-of-state students on One Stop Student Services’ website. The tuition and fees listed do not include room, board, books and supplies or other living expenses.
A small number of scholarship and teaching assistant opportunities are available to well-qualified students based on need and merit. To express your interest in financial assistance, please complete and submit this supplemental application when you apply for admission to the MS in Marketing program through the University of Tennessee Graduate School.
Faculty
Annika Abell
Assistant Professor
Eddie Armbrister
Assistant Department Head, Lecturer
Daniel Chavez
Assistant Professor
Mark Collins
Director of MS in Marketing, Distinguished Lecturer
Jonathan Hasford
Douglas and Brenda Horne Professor in Business, Director of the Ph.D. Program in Marketing, Stewart Bartley Family Faculty Research Fellow
Kelly Hewett
Reagan Professor of Business, Haslam Family Faculty Research Fellow
Melinda Micheletto
Senior Lecturer
Marisabel Romero
Associate Professor
Alex Zablah
Marketing Department Head, Gerber/Taylor Professor of Marketing, Kinney Family Faculty Research Fellow
Testimonials
From Alumni & Current Students
Current and former students are excited about the benefits and unique aspects of Haslam’s MS in Marketing program, as well as how the program prepares participants for accelerated marketing careers.
“Haslam’s MS in Marketing programs offers ample networking and real-world application opportunities outside the traditional classroom experience. We work with corporate partners that help us gain career experience and skills, and we have several other chances to professionally network. These experiences are unique advantages of the program. They’ve helped build my confidence and will serve me in my future career. “
Jack Slade
MS in Marketing
Class of 2024
“The faculty treated my cohort as peers in the industry, valuing our input and takeaways. Our contributions influenced their teaching methods and curriculum, creating a dynamic and responsive learning environment. This acknowledgment of our insights further enriched our educational experience. The program’s emphasis on career planning and professional development was a critical component of my success. It positioned me ahead of entry-level peers by facilitating networking connections and honing the skills highly sought after by employers. This comprehensive approach laid the foundation for a successful career path in marketing.”
Hannah Moore
MS in Marketing
Class of 2023
“I appreciate how the program’s curriculum encourages constant collaboration in a group-centric setting, especially since that aspect is representative of a real-world work environment. It’s been invaluable to ideate, ask questions, and have lively discussions, as some of my most innovative insights and creative decisions have come from bouncing ideas off my classmates. I’m very pleased with how this program has honed both my skills and confidence as a future professional in the marketing industry in just a few short months.”
Jada Seaman
MS in Marketing
Class of 2024
Ready To Apply?
Accelerate your marketing journey with the Haslam College of Business. Apply to Haslam’s Master of Science in Marketing today!